In the 70's the hair was big and curved out away from the face, normally with a central parting. Blonde was a favourable colour as many of the icons such as Farrah Fawcett wore their hair this way. Using a blow dryer, and big rounded brushes and hair mousse they created these looks.They also had certain kits made to sell to the public so they could achieve these looks easily.
Farrah Fawcett
Look at other means of research, I came across a book by Richard Corson about hairstyles over the last 5000 years.
Images mentioned:
http://a1.files.biography.com/image/upload/c_fit,cs_srgb,dpr_1.0,q_80,w_620/MTE4MDAzNDE2NTg0NjUyMzAy.jpg
http://www.hairstylemakeup.com/wp-content/uploads/2014/06/farrah-fawcett-hair.jpg
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